Photographer Bert Stern was a seminal figure in the “Golden Age of Advertising.” Starting as a mail room boy at Look Magazine, Stern developed a relationship with young staff photographer Stanley Kubrick. Stern’s creative advertising photography — including his “Driest of the Dry” martini campaign for Smirnoff, which was set against the backdrop of the Egyptian pyramids — catapulted him to star status by the age of 25. His talents behind the lens were sought by Madison Avenue, Hollywood and international fashion houses.
Bert Stern: Original Mad Man, an 89-minute documentary directed by Shannah Laumeister, will open Friday, May 3 at the Lagoon Cinema in Uptown. Bert Stern and Laumeister will appear in person on Friday; the director also will appear on Saturday, May 4.
Here is the the trailer for Bert Stern: Original Mad Man, a First Run Features release:
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